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Starting Secondary School

There is a photograph almost every parent takes at the start of September. A child in a blazer that is slightly too big, standing by the front door, bag on both shoulders, trying to look older than they feel. Starting secondary school is one of the biggest steps in childhood, and for most families it […]

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Child sharing their what3words location

Children’s emergency skills: the gap parents miss

Ask most parents whether their child would know what to do if something went wrong while they were out, and the answer is usually yes. We picture them staying calm, calling for help, telling someone where they are. It is a comforting picture. New research suggests it is often not the real one. What the […]

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Child Safety Week 2026: Planning Communication

Child Safety Week is here again, running from Monday 1 June to Sunday 7 June 2026, and this year’s theme from the Child Accident Prevention Trust is one of the most useful the campaign has ever chosen. Making Prevention Possible is built on a simple, refreshing idea. Most child safety advice fails not because parents […]

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Tracking Apps Track the Phone, Not the Person

Open the app store and search for family safety, and you will find the same idea over and over: a map, a moving dot, and the reassurance of knowing where your people are. Location tracking has become one of the most common ways families look out for one another. And it is easy to see […]

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